Q. When should we start?

A. Earlier than you think. Coaches track athletes before junior year. If you start late, we can still move fast - but early starts create options. The biggest sign is when you start to generate film/scores/marks at the varsity level. Next is how do those stack up against each college level.

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Q: How do we choose which schools to pursue?

A: Most families waste time targeting the wrong schools because they're chasing logos, underestimating potential, or don't know where they'd actually fit. We build target lists based on different factors and we don't chase rankings. We chase the right fit, where your athlete is wanted. The "best" school isn't the highest division. It's the place where your athlete succeeds athletically, academically, and personally.

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Q: How important is a highlight video?

A: Critical, but not for the reason most parents think. Your highlight video is often a coach's first impression, but most are too long, show the wrong plays, or don't tell the story coaches need to see. We don't just tell you to "make a highlight video." We help you understand what coaches in your sport are evaluating so your film shows the right skills, not just your favorite plays. And what matters more than the video itself is what you say when you send it. A great film with a bad email gets ignored. A good film with strategic communication gets opened.

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Q: How often should we contact coaches?

A: This is where most athletes kill their chances. Too little contact and coaches forget about you. Too much contact and you look desperate.

The right approach is strategic, value-driven communication on a timeline that creates momentum without being annoying. That means initial outreach with purpose (not "just checking in"), follow-up based on coach response, updates tied to milestones and check-ins. We don't teach you to "stay in touch." We teach you to advance the relationship with every contact so coaches see you as a serious recruit, not another name in their inbox.

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Q: What do coaches actually look for in a recruit?

A: Skills matter, but they're not enough. Coaches ask three questions: Can this player solve a problem for our program (fill a roster need, compete at this level, fit our system)? Are they coachable and a culture fit (buy into the program, handle adversity, be a good teammate)? Can we get them academically and financially (will they qualify, can we afford them)?

Being a great player isn't enough. You need to show coaches you understand what they need, not just tell them what you want. That's why our communication focuses on how your athlete solves their roster problems, why you're genuinely interested in their program (not mass-emailing 100 schools), and what makes you a fit beyond stats. Getting "placed on the whiteboard" isn't about being the best athlete. It's about being the right athlete at the right time with the right approach.

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Q: Should we use recruiting platforms like NCSA?

A: Here's the honest answer: NCSA works for some athletes but not for most.

They work with thousands of athletes using the same templates, and college coaches know when emails come from these systems and treat them like spam. Response rates prove it at 5-10% on average. They can't provide individualized attention because you're one of thousands with no one customizing your strategy or helping you understand what coaches actually want. They focus on exposure, not relationships, and getting "views" doesn't create opportunities. They are also are known to sell your families personal information to third-party platforms, which in turn used to generate "interest" and add you into other marketing platforms.

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What we do differently: limited clients (We work with a small number so everyone gets real attention), custom strategy (your emails are written for your athlete, your targets, your situation), real relationships (we teach you how to build connections coaches care about), and 42% open rates (because strategy beats templates every time). If you want a system that works, we should talk.

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Q: How do we manage social media and online presence?

A: Coaches will Google your athlete and check Twitter, Instagram, and TikTok. What they find matters, but here's what most families get wrong: social media isn't about "building a brand" or posting highlights every day. It's about credibility. Coaches look for consistency, professionalism, authenticity (are you copying what everyone is saying) , and red flags.

 

We don't tell you to "clean up your social media." We show you how to use it strategically so it supports your recruiting instead of hurting it. That means what to post (and what not to post), how to engage with coaches without being awkward or annoying, how to show consistency without looking desperate, and how to build credibility, not just followers. Social media should make coaches more interested in your athlete, not less.

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Q: Is a D1 offer always the best offer?

A: No. Chasing D1 for status instead of fit is one of the biggest mistakes families make. The transfer portal has changed everything. Many D1 programs now prioritize ready-made transfers over development, which means freshmen sit, playing time is scarce, and scholarships get pulled. Meanwhile, D2, D3, NAIA, and JUCO programs offer more playing time, some offer better coaching relationships, better facilities and funding, academic opportunities, financial aid packages that rival D1, and pathways to transfer up if you develop.

It should be about where your athlete will actually play, where they'll develop as a player and person, but many are looking for the status win. In reality fit wins long term and has a much greater positive impact on athletes. We help you evaluate offers based on what actually matters, not what sounds impressive.

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Q: Can you guarantee my athlete will get a scholarship?

A: No. Anyone who guarantees scholarships is lying to you.

What I can guarantee is a clear strategic plan, professional communication that gets opened (42% vs. 5-10%), honest feedback about realistic opportunities, real accountability throughout the process, and every opportunity to be seen by the right coaches. Results depend on your athlete's talent and work ethic, academic eligibility, timing and roster needs, and how well they execute the plan. But when athletes follow a proven system, outcomes become predictable. That's why we have a 100% placement rate over the last four years, not because we promise scholarships but because we teach a system that works when athletes commit to it.

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Q: Why should we trust you over other recruiting consultants?

A: Because we've been where your athlete is. Three-sport high school athlete. D1 scholarship. Big Sky Conference MVP. Montana Lady Griz MVP. Kodak All-American Honorable Mention. We have spent 10+ years studying what actually works and have added in our 15 years social media marketing experience. What we have developed are not theories or guesses, but what works. 

 

We are small but mighty. We aren't wanting to build clout on who we work with. No false promises. No hype. Just honest guidance from someone who's been there and a system that works when athletes are willing to do the work.

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Parents deserve to enjoy watching their child compete without the stress of navigating recruiting alone.

Athletes deserve a trusted guide who's been there, someone who will tell them the truth, show them the path, and teach them skills that last beyond sports. Ready to stop guessing and start getting recruited?

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